We increase sales in retail frontline teams
From KPI to action in seconds. We give every frontline team the tools, training and real-time insights to move the numbers that matter
From data to insight
How Lucys Goalplan application turns overwhelming retail data into clear, actionable insights — in three examples.
IPO drop — Anna K. · Stockholm Central
| Shift | Visitors | Sales | Revenue | Margin | IPO | vs avg | Trend |
|---|---|---|---|---|---|---|---|
| Mon AM | 142 | 20 | 8 420 | 42% | 1.9 | +0.1 | → |
| Mon PM | 198 | 12 | 3 980 | 38% | 1.2 | −0.6 | ↓ |
| Tue AM | 128 | 19 | 8 110 | 43% | 1.8 | +0.0 | → |
| Tue PM | 186 | 11 | 3 640 | 37% | 1.1 | −0.7 | ↓ |
| Wed AM | 134 | 18 | 7 690 | 41% | 1.8 | +0.0 | → |
| Wed PM | 172 | 22 | 8 940 | 42% | 1.7 | −0.1 | → |
| Thu AM | 139 | 21 | 8 780 | 43% | 1.9 | +0.1 | ↑ |
| Thu PM | 204 | 13 | 4 120 | 36% | 1.2 | −0.6 | ↓ |
| Fri AM | 151 | 23 | 9 320 | 43% | 1.9 | +0.1 | ↑ |
| Fri PM | 218 | 14 | 4 460 | 37% | 1.2 | −0.6 | ↓ |
| Sat AM | 168 | 26 | 10 240 | 44% | 2.0 | +0.2 | ↑ |
| Sat PM | 192 | 27 | 10 510 | 42% | 1.8 | +0.0 | → |
Average results
Average goal achievement
Average order value
Margin improvement
Average across 9 Lucy customers using Goalplan for at least one year. Results vary with baseline, data quality and rollout scope.
Selected case studies
How we work
Most retail improvement programs fail because they treat strategy, technology and people as separate problems. They aren't. New technology without behavioural change is a wasted investment. A process change without underlying data rarely works. We work across all three — but we meet you where you are. Some clients start with diagnostics. Some start with the platform. Some start with their teams. The method is the same regardless: understand what actually drives sales, activate the system that makes change possible, and sustain it long enough for the new behaviour to become the normal one.
Map what actually drives sales today.
Strategy on paper rarely matches behaviour on the floor. Before recommending anything, we map how your frontline sales operation actually works — where value is created, where it leaks out, and which behaviours separate top-performing teams from the rest. You probably have this information already so in most cases its a matter of facilitating your knowledge. The output is the same: a common picture of what metrics to change, where to start, and what it's worth.
Build the system that makes change possible.
Insight without execution is just a slide deck. We build & implement the system that turns the diagnosis into action — process redesign where the workflow is broken, platform deployment where data and tools are missing, behavioural training where the gap is in how people sell or coach. Most clients need a combination, but some need only one. The principle is that every change is anchored in something measurable, so progress is visible from day one — not at the next quarterly review.
Turn change into routine.
Starting a change is easy. Keeping it alive is the hard part. We build the infrastructure that makes new behaviour stick — real-time performance data, structured coaching, training that reaches every person, and AI-driven insights that help each individual decide what to do next to move the needle. The goal is simple: the closest thing in retail to having a coach behind every sales person in the organization, at all times. Not as a project. As how the organisation runs.
Ready to grow?
Whether you run stores or sell through them — let's talk.