Consumer Electronics · Revenue Growth
GoalplanThe whole picture — how Scandinavian Photo gave their team ownership of their own performance
A retail manager who had seen the transformation at her previous company knew exactly what Scandinavian Photo needed. The question was execution — and how quickly it could change the culture on the floor.
"This is my second experience of working with Goalplan — I can't wait to see how my staff react to the changes. They're going to love it. It will be so good for the company."
Isabella Farokhmanesh had watched Macforum go through a digital transformation. When she became Retail Manager at Scandinavian Photo, she saw the same opportunity — and the same obstacles. An extensive frontline team. Pressure to defend physical stores against a growing e-commerce threat. Managers who couldn't see the full picture in real time. Tools that took time away from the floor rather than giving it back.
The challenge with consumer electronics retail isn't the product — it's the people. Staff who understand what they're selling, who can see their own numbers and take responsibility for them, who feel coached rather than monitored — that is what drives conversion and margin.
We rebuilt the performance infrastructure: automated real-time data from all sales channels, a unified platform replacing the patchwork of legacy tools, and a deployment that put KPIs, coaching and recognition directly in the hands of each team member.
The result was a frontline that became more autonomous, not less accountable. Managers shifted from compiling to coaching. Staff began engaging with their own performance data in a way they never had before.
Results
Dramatically reduced administration across the team
Autonomy — staff own their own KPIs and progress
For coaching at every level of management
Sound familiar?
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